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Heat Map – which content on a page is drawing your visitors’ attention represented by a color spectrum
Scroll Map – how far down on a page visitors are scrolling
Click Map – the way that visitors interact with a page’s elements
Segmentation Map – how users from specific locations interact with a page
You should enable and set up behavior maps in Siteimprove as soon as possible, as they can only begin collecting data after you specify which pages/URLs you’d like mapped. To enable Behavior Maps on specific pages on your site, please open a Service Desk ticket.