Use Landing Pages for high-level, main pages and large sections of content that needs careful, editorially controlled structure.
Functionally, a Landing Page allows additional functionalities that may not be available with other content types (such as Topic Pages) in GovHub.
For example, with a Landing Page you can:
Drag and drop content as opposed to working solely within the parameters of a text editor box.
Access full-width of a page (optionally, as opposed to defined space reserved for the side navigation)
Select from more defined sections (as opposed to a more fluid layout)
Important Note: Don't use a Landing Page for low-level, detail pages or content that should use a specific, pre-structured content type (such as Event, News, How Do I, etc.).
Landing Pages are not intended to house content, but rather to easily connect users to related content, acting as the starting point for sections of information. Consider Landing Pages a “hub” of related content.
Landing Pages work well as the starting point for sections of information. They are typically high in the site navigation, have only short blurbs of text, and lots of links. Landing Pages give you control over the layout with stackable sections.
When developing a Landing Page, use common language that is clear, concise and action-oriented.
Limit your buttons.
Allow for whitespace.
Do not include:
Anything that will take much more than a quick glance to comprehend, for instance:
Large blocks of text
Videos
Social media feeds (exception for elected officials)
Anything someone wouldn’t understand if this is the first page they see on your site:
Insider jargon
Detailed explanations or information