Call to Actions, also called CTAs, is an effective way to drive users to important content like information on programs and services, filling out webforms, or to learn more about an upcoming event.
CTAs link to other content using: links, images, icons or buttons sending users to specific content either within your site or on another site. CTA is considered a micro-content type meant to enhance content by embedding or adding to other content types.
How to create a CTA
- Log into your agency website.
- Click on Add micro-content.
- Select Call-To-Action (CTA).
- Add Title (required).
- The Title appears at the top of the page, and is also used in URLs and anywhere the page is linked to from other content across the site.
- Check the Hide Title box if you don’t want the title of the CTA to be displayed.
- *Select a URL Destination (required). Enter the URL and Link Text for the page that your CTA should link to.
- If you’re linking off to an external site, you’ll need to include the full URL (https://google.com).
- If you have included a URL in the URL field, you will be required to add Link Text. This is how your URL will display to users. For example, you might enter “Learn more about Hurricane Relief” in the Link Text field.
- Use the Description field to give more detail to your CTA.
- This field is limited to 150 characters.
- Note: Description is required if your CTA is linking to an external site (i.e. Twitter, IRS.gov, etc.), but is not required if your CTA is linking to a page within your site - the description will automatically pull from the content of that page unless you override it by adding a description in this field.
- Add an image to the CTA by selecting a photo.
- Click Select to choose a photo.
- You can choose an image that’s already been added by clicking on that image and then clicking the Select button at the bottom of the screen.
- You can also Upload a new image by clicking Upload at the top of the screen.
- Drag the image from a location on your computer or choose Select Files to open the location of the image.
- Click Save.
- Choose how to display the CTA.
- The Show ‘more’ link option, if checked, will display a “more” link on your CTA.
- The Card option, if checked, will display the CTA in a card style. [add screenshot]
- Publish, Save as Draft, or Schedule Publishing for your News see Publishing instructions for more information).
Embed a CTA in a News Page
CTAs can be embedded into other pages on the website, like Topic Pages or News Pages. When embedded, a “teaser” of the CTA [add screenshot] will display on the page and will link to the full CTA. Visit the training on embedding content to learn how. [link to training on embedding stuff]