The SEO (search engine optimization) module shows how well the user-facing and technical aspects of your site contribute to search engine optimizationSEO and, and ultimately, higher rankings and organic traffic.

DCI Score

The overall SEO Score score is a measure of how well the user-facing and technical aspects of your website contribute to search engine optimization. The score is determined by its your site’s performance in four subcategories: Technical, Content, User Experience, and Mobile.

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This is how well the technical elements of your site enable it to be accessed, crawled, and indexed by search engine bots (exe.g., Google, Bing, etcand Yahoo).)

Content 

This refers to the quality of your site's visitor-facing content and how it engages users. Good levels of visitor engagement means mean that your site’s content is relevant and will be ranked appropriately by a search engine. 

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This is how effectively embedded information (e.g., like links and visuals, ) is used to enhance the user experience of your site. A well-organized link hierarchy and properly defined images will boost your site's usability and indexability.

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This is how responsive or adaptable that your site is to being used when it’s accessed, used, and displayed on a mobile device.