The SEO (search engine optimization) module shows how well the user-facing and technical aspects of your site contribute to SEO and, ultimately, higher rankings and organic traffic.

SEO Score

The SEO Score is a measure of how well the user-facing and technical aspects of your website contribute to search engine optimization. The score is determined by your site’s performance in four subcategories: Technical, Content, User Experience, and Mobile.

Example of a SEO DCI Score on GovHub Analytics

Example of an SEO Score


This is how well the technical elements of your site enable it to be accessed, crawled, and indexed by search engine bots (e.g., Google, Bing, and Yahoo).


This refers to the quality of your site's visitor-facing content and how it engages users. Good levels of visitor engagement mean that your site’s content is relevant and will be ranked appropriately by a search engine. 

User Experience 

This is how effectively embedded information (e.g., links and visuals) is used to enhance the user experience of your site. A well-organized link hierarchy and properly defined images will boost your site's usability and indexability.


This is how responsive or adaptable your site is when it’s accessed, used, and displayed on a mobile device.