The Executive Dashboard provides a business-level overview of how the website is performing and key components on the website to pay attention to. There are eight widgets that make up the executive dashboard.
DCI - This measures the quality and potential impact of your website’s digital presence. You can refer back to the Digital Certainty Index section for a more in-depth explanation.
SEO - This is a measure of how well the user-facing and technical aspects of the site contribute to search engine optimization. SEO has an impact on how your site performs in search rankings and the traffic that the site receives. The SEO score is determined by the cumulative score from four sub-categories: technical, content, user experience and mobile.
Accessibility - This is a measure of how well a site meets the standards set out in Web Content Accessibility Guidelines 2. The accessibility score is determined by the cumulative score from three areas: progress in resolving errors, progress in resolving warnings and the percentage of pages with low error rate.
Quality Assurance - This is a measure of the credibility and usability of the user-facing aspects of a site. The score is calculated by the combined score of four sub-categories: content quality, content freshness, security and user experience.
Most Popular Pages by Visits - This chart shows the top 10 pages over the last 30 days.
Pages With No Visits - This shows the pages with no traffic over the last 30 days. Identifying these pages can help pinpoint content that is performing poorly. One cause of this could be that the page is too deeply embedded in the website’s page hierarchy.
Traffic Sources - This provides the percentage of total visits from four different traffic sources: direct traffic, search engines, external referrers and social media. Percentage of bounce rate is also shown.
Direct Traffic - This shows the top five sources of direct traffic to the website, including the percentage of total visits. There is an option at the bottom of the widget to show more detail.