What is the Georgia Analytics Program

Powered by Siteimprove, the Georgia Analytics Program (GAP) provides the tools and information to assess, analyze, and report the effectiveness of your site in three key areas: Quality Assurance, Accessibility, and Search Engine Optimization:

  • Ensure Content Quality – Review, assess, and address issues that affect the quality of your content and the information it provides. Are all your links working? Is your content easy to read and scan? Is the information current?

  • Increase Digital Accessibility – GAP automatically audits your site to see how well it's adhering to federally mandated WCAG 2.1 guidelines, and then offers guidance on how to improve.

  • Improve SEO – If you are a GovHub agency partner, your site already is built with features like searchability, domain authority, load time, security and mobile-friendliness. GAP helps to identify issues that can help make your content easier to find, more readable, relevant, and unique - all qualities that enhance SEO and improve your overall user experience. 

Also included is the Analytics module that provides data on your visitors' behavior to help you assess where changes to your site can make the most impact.