Behavior Maps provide a visual representation of how visitors are interacting with each of the pages on your website. There are four types of behavior maps:
Heat Map – which content on a page is drawing your visitors’ attention
Scroll Map – how far down on a page visitors are scrolling
Click Map – the way that visitors interact with a page’s elements
Segmentation Map – how users from specific locations interact with a page
You should enable and set up behavior maps in Siteimprove as soon as possible, as they can only begin collecting data after you specify which pages/URLs you’d like mapped.